Websites, Thanks and Coral – a few words from our new President.

Dear IABC member (and those yet to join),

I would like to start this by thanking all of the members who came to our AGM which was sponsored by Federated Co-op. It was well attended and we walked away knowing a lot more about wines and wine tasting. We also discovered that FCL value their IABC membership in-part because of how it enables them to stay on top of trends. They also explained how putting themselves up for awards is a great way of benchmarking their work against other communicators nationally and internationally.

To the 2016-2017 board, thank you for your hard work and dedication. You have made the chapter stronger and have delivered real value for our members. Upon reviewing the membership surveys from various events, I cannot express enough my thanks to those who made everything come together. From finance to PD, membership to sponsorship, and everyone in-between – Thank you.

The continued success of the chapter is also down to the drive and determination of Alisha Edgelow and Shaun Dyer, our former Past President and former President. You can both step back with the knowledge that your work has made our chapter stronger. Thank you for inspiring us.

Now to some news…

The 2017-2018 IABC year will be our 35th anniversary.

We shall openly invite all former and current members to the fall mixer – this event will be a celebration of how far we have come in 35 years. Whether the change has been the growth of our beautiful city or how technology has changed the way we work. Details to follow.

A New Website!

After a lot of consideration over the last few months, the IABC board has come to the conclusion that we should redevelop our website. As a not-for-profit organization we feel that membership dues should be spent on programming that will help them advance their careers. Therefore we are seeking in-kind or financial sponsorship for a new website. This will be a branding opportunity for your organization with exposure to individuals, SMEs and corporations across the city and beyond.

Interested in helping us with this? Please do get in touch via email.

Here’s to our 35th!!

 

Dan

Annual General Meeting in the Tuscan-style tasting room at the back of the Co-op Liquor Store

This is the perfect opportunity to get involved with your IABC chapter, as the new slate of directors are appointed and current chapter business is reviewed.

June 14, 2017 at 5 p.m.

You’ll enjoy award-winning Co-op food samples & wine tasting with their in-house sommeliers. There are door prizes, too!

Plus, meet & hear from Federated Co-operatives Ltd (FCL) integrated communications & marketing department leaders:

Leah Andrew, FCL’s Associate Vice-President of Marketing and Communications
Cameron Zimmer, FCL’s Communications and Public Relations Manager

We’re prairie proud of our corporate member, Federated Co-operatives Ltd (FCL). FCL is generously sponsoring our AGM.

About FCL

FCL is largely business to business (B2B), serving over 190 retail co-ops and their more than 2,500 locations. These co-ops, stretching from Dryden to Haida Gwaii, Calgary to Grise Fiord—Canada’s most northern community—share a story as diverse as the Western Canadian landscape.

First started in SK and MB in 1928, FCL is listed as Saskatchewan’s largest company, one of the top 500 companies in Canada and one of Saskatchewan’s Top Employers.

Limited tickets are available. Get your tickets today!

Communication in a Post-Truth World – FREE WEBINAR

Join us for a FREE webinar, on 25 April 2017 at 8 a.m. PDT / 11 a.m. EDT.

Communication in a Post-Truth World

This panel of communication professionals from around the world will discuss strategies and solutions for handling organizational communication in a world where a commitment to ethics, trust, transparency and living our brand values is more important than ever.

The communication profession is once again at the forefront of some major business challenges. Just take a look at the news. Some brands have found themselves stuck in the middle of controversies they didn’t ask for, while others have made the conscious choice to take a stand on issues that strike at the heart of their brand values.

The group will discuss recent world events and what they mean to a profession that is guided to make consistent, responsible, ethical and legal choices. The IABC Code of Ethics states, “As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.” The code also states “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”

How can a communication professional follow through on these commitments if a new norm makes it acceptable to deliver an alternative version of the truth? This panel will talk through the implications of how to handle some of the most difficult communication issues facing us today.

Moderator: Shel Holtz

Shel founded Holtz Communication + Technology in 1996 after 20 years with Fortune 500 companies and global consulting firms. He specializes in strategic communication with an emphasis on internal communication and the use of digital and social media for enhancing employee communication. Holtz is a prolific blogger, a pioneer podcaster, and author of six communication books. He is a Fellow of IABC, the Society for New Communication Research, and The Mayo Clinic Social Media Network.

Panelist: Brandi Claborn

Brandie is the head of communications at Intel Security, leads the company’s employee communications, public relations, executive communications and analyst relations teams. Brandie’s mission is to help keep people safe from cyber criminals so every person on Earth can enjoy our connected world. She’s a passionate speaker, a frequent blogger, and an avid social media enthusiast. Prior roles span internal and external communications, with a long track record in investor relations.

Panelist: Katherine Bradshaw

Katherine is head of communication at the Institute of Business Ethics (IBE). She is the author of two IBE Good Practice Guides on this topic: Communicating Ethical Values: An IBE Good Practice Guide and Developing and Using Business Ethics Scenarios: An IBE Good Practice Guide. These Good Practice Guides include case studies and examples of the practical ways in which companies communicate ethics.


Panelist: Subhamoy Das

Subhamoy is a former journalist, social media maven and communications professional based in India. He has more than 18 years of experience in public relations and corporate communication, having worked with top multinational corporations in India. He is a director with Deloitte in India and also serves on the board of IABC’s Asia-Pacific region.

 

Panelist: Anelia Varela

Anelia heads up The Writer’s U.S. office and is helping brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process. In her 19-year career, Varela’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles.

This panel webinar is available for free to both members and nonmembers, so spread the word!

Register now!

Preparing to write the CMP exam in Saskatoon

The Communication Management Professional (CMP) Certification study group is meeting on Saturday, April 22. At this meeting, we’ll review communications ethics, as well as other knowledge areas the group wants to discuss.

All members are welcome to join the study group. It’s a great way to review communications best practices, connect with fellow communicators and prepare to write the certification exam in Saskatoon on June 24, 2017.

Upcoming study session dates include:

  • April 22
  • May 13
  • June 3
  • June 17

For location & times of the group meeting, contact Ivan Muzychka, ABC, MC, the IABC Saskatoon Awards and Certification chair, at yxe-awards@iabc.com.

The CMP exam that will be administered in Saskatoon on June 24. The exam itself is 100 multiple choice questions. You can find out more about the certification program here: www.iabc.com/professional-development/certification.

Join Us For Our Next PD Event! A World of Difference: Communicating with Multicultural Audiences

Saskatoon’s population continues to grow, and with it an increasingly diverse community with an increasing need to communicate in an appropriate, respectful and relevant manner across cultures. Join us for a panel discussion on intercultural communication featuring communication leaders from Saskatoon Public Schools, Affinity Credit Union and the Saskatoon Open Door Society in discussing the unique set of challenges facing the changing cultural landscape of Saskatoon.

In this panel discussion, you will:

  • Discover the basic concepts of intercultural communication
  • Understand different cultural backgrounds and its impact on communication
  • Uncover common situations when dealing with different cultures
  • Develop strategies for strengthening intercultural communication internally and externally

In today’s business environment, communicating across cultures can create complex challenges resulting in flawed messaging. Recognizing the need for intercultural communication will help your organization build trust and loyalty, inspire creativity, and ultimately achieve success.

We will be enjoying Hudson’s chicken and beef taco bar with your choice of toppings. Tossed and Caesar salad will also be provided.

Please email yxe-pd@iabc.com if you have any dietary restrictions.

Speakers:

Cecilia Zerr, Brand and Communications Manager Affinity Credit Union

Cecilia Zerr is the Brand & Communications Manager at Affinity Credit Union. Through her various roles in marketing and community investment, she’s had the opportunity to forge relationships and work with various multi-cultural organizations over her 29 year career. As a daughter of immigrants, born and raised on the west side of Saskatoon, she understands first-hand the challenges that those of different cultures face. Whether working with New Canadians or Indigenous people, she is passionate about ensuring that everyone from any walk of life has access to essential services and can enjoy a good quality of life.
As a values based financial co-operative, Affinity is dedicated to delivering advice and banking services to Saskatchewan. Their commitment to Indigenous People is demonstrated through their signing of the UNs Truth and Reconciliation Commission Declaration as well as being the only credit union in Canada whose governance structures has a dedicated First Nations District. Over the years, they’ve worked with many multi-cultural agencies to deliver financial literacy workshops and partner on programs and events throughout the province.

Shauna Tilbury, Coordinator of English as a Second Language (ESL) Saskatoon Public Schools


Shauna Tilbury began working with immigrants and refugees as a volunteer in university. She launched her career as a French teacher and transitioned to teaching English to adult and teenage newcomers. Her early experiences as a German exchange student, French Au Pair and traveler helped inform her work and understanding of the challenges people face while functioning in an unfamiliar culture and language. Shauna has been working as a consultant and coordinator for SPS since 2009. In that time, enrolment of students requiring support to learn English has increased by approximately 10 times.

Shauna’s current role supports newcomer students transitioning to the school division. She and her team of consultants work closely with teachers and schools, as well central office staff to ensure that school programming and procedures are welcoming, inclusive and accessible to students of diverse cultures, backgrounds and languages.

Jean-Philippe Deneault, Marketing & Communications Coordinator Saskatoon Open Door Society


Jean-Philippe Deneault is Saskatoon Open Door Society’s first Marketing and Communications Coordinator and started in this new position in July 2016. Before joining SODS he worked in communications in the cultural, artistic and heritage sectors within Canadian governmental, non-governmental and not-for-profit organizations for a number of years. He holds an MA in philosophy and his currently completing an MA in communications and technology focusing on sub/surtitling technologies that provide marginalized audiences with access to the performing arts and audio-visual translations. As a Franco-Ontarian he has an abiding interest in the culture of minority groups and questions related to art accessibility.

The Saskatoon Open Door Society is a not-for-profit registered charitable organization providing services to YXE newcomers since 1980. Progressively active on social media and currently remodeling its website to ensure it is user-centered, EAL friendly and responsive, SODS primary communications focus is to share its client’s unique stories with Saskatonians.

Moderator:
Dan Gold, Director of Social and Digital Content, Martin Charlton Communications


Dan Gold is an experienced communications strategist from London, England where he worked for TVC – The Economist Group. He brings a diverse range of experience from working on multi-award winning digital storytelling platforms to global strategies for Formula One, Fashion and Luxury, Consumer, Sports, Business Finance, Technology, Automotive, and Public Sector. Now in Canada, he is a key member of the team at Martin Charlton Communications bringing an international perspective to campaigns. As a former broadcaster, there is nothing Dan enjoys more than engaging with audiences and helping others to tell their stories.

March is #IABCMemberMonth. Be a VIP!

There are a number of incentives being offered this month.

New Members

New and lapsed members who join or reinstate will receive a 10% discount on their International IABC dues and have their US $40 application fee waived. This dues discount is a one-time offer and only available for March 2017 Membership Month. They will also be entered in a drawing for a VIP prize package to IABC World Conference.

www.iabc.com/join

Renewing Members

Current members who renew in March will receive a 10% discount on International IABC dues. They will also be entered into the drawing for the VIP prize package for IABC World Conference.

www.iabc.com/renew 

Current Members Referring New Members

Members who refer new members to join IABC will be entered to win a $500 visa gift card for every new or lapsed/reinstated member who lists them as a referral source.

Send an application to the potential new member’s work or home. You can download an application here or contact IABC’s Customer Service Center at member_relations@iabc.com to request an application be sent directly to the individual. Don’t forget to write your name on the referral line!

Check out what IABC means to our global colleagues!

Join these Communication Management Professionals! Get your certification.

Are you interested in IABC certification?

If you’ve longed to get a communications credential to demonstrate your level of knowledge, this session is for you. Drop by Birmingham’s on March 8, 2017, to learn all about IABC’s Certification Program. The Saskatoon Chapter of IABC is applying to have the exam administered in Saskatoon in late April or May 2017. In the next few months, candidates will have an opportunity to meet with other certification candidates and mentors to review the kinds of questions and concepts one can expect on the IABC exam.

The exam itself is 100 multiple choice questions. You can find out more about the certification program here: www.iabc.com/professional-development/certification

Ivan Muzychka, ABC, MC, the IABC Saskatoon Awards and Certification chair, will host the event.

Details of the chapter certification info session are:

Date:   March 8, 2017
Time:    5:30-6:30 p.m.
Place: Birmingham’s Vodka & Ale House,  810 Cir Dr E #109, Saskatoon

Free admission

COMMENTS FROM CMP GRADUATES

‘This would be a great tool for anyone who wants to move to the next stage in their communication career. Certification is a signal that says “I’m ready for more. Bring it on.”’

 

‘The process of applying highlighted the need for continuous education and improvement as well as a variety of real-world expertise.’

 

‘The sooner one can achieve a CMP designation, the better – for you, for your employer, and for the industry.’

A review of #IABCyxe event Snaps and Snacks: authenticity & photography

written by Zoma Kaleem, student member
video by Dan Charleton, vice-president Saskatoon chapter

After upgrading to a full service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community.

Catching up with colleagues, meeting new members and celebrating long-standing members, the room was filled with lively chatter and laughter. We also learned about the importance of good photography from Studio D owner, Matt Ramage.

“Every project is to help companies reach their goals.” – Matt Ramage

Studio D offers services including; people, product, spaces and events, both in studio and on location. Matt and Studio D give back to the community in a variety of ways and have been sponsors of IABC Saskatoon for a number of years. Matt and Julie of Studio D have both provided their services for IABC event photography and have kept our board directors headshots up-to-date.

Inspired by learning that evening, here is a brief Q&A with Matt Ramage of Studio D.

How do drones give that ‘wow’ factor to an image?

Matt: I like the creativity behind photography using drones, I think of it as a camera I can move higher. Drones give a unique perspective to an aerial shot. You can fly them up to 100 feet and drones help tell the story of how everything really connects.

How does you get the ‘best bang for your buck’ with photography?

Matt: Clarify your needs. When you are planning your project, determine your photographic requirements at the start.
Know what shot you want, make a description of the photos you need and then contact the photographer for a quote.

Is there a photographer you personally admire?

Matt: I admire Joel Bryan’s photography. David Hill’s work with Chrysler and Fiat and his digital artwork are inspiring.

Hope to see you at our next event, Communicating a Crisis: The 2016 Alberta Fires.

_____

zomaZoma Kaleem
Bcomm Operations Management student
University of Saskatchewan

Zoma Kaleem is an IABC student member and current Saskatchewan resident completing her Bcomm at the Edwards School of Business. She has greatly enjoyed previous speakers while attending IABC events.

 

Event pictures

Get a behind-the-scenes view of the Canadian Red Cross communications response to the Alberta wildfires

Join us on February 1st at 12:00 PM and get a behind-the-scenes view of the Canadian Red Cross communications response to the wildfires that forced 80,000+ people from their homes in northern Alberta this past summer.

crisis

Hear how the Red Cross:

  • Responded to overwhelming media and social media interest
  • Built capacity to address immediate needs
  • Immediately identified and communicated with key stakeholders
  • Managed issues and criticism

Enjoy Hudson’s hand-pressed, custom made ‘AAA’ fresh ground ribeye and chuck Alberta beef patties on a brioche bun and top with your choice of fixings! Comes with french fries and caesar salad with deep fried capers.chris

Speaker: Chris Clemett, Communications Manager, Canadian Red Cross

Having worked in the private and public sectors for nearly 20 years, Chris Clemett is in his fifth year as the Communications Manager for the Canadian Red Cross in Saskatchewan. He was the team leader for communication efforts during Saskatchewan’s largest evacuation in history in 2015 and helped communicate crisis for major disaster responses like the Alberta wildfires last summer and the Alberta floods in 2014.

Limited seats are available. Get your ticket today!

Drive insights and create even greater business value

dane

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.

Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register now!