Archives for December 2014

Regina-based firm Arcas chosen to lead IABC Brand Refresh

On December 12, The International Association of Business Communicators (IABC) announced a partnership with Arcas Advertising for the development of a new brand identity for the Association. Arcas, based in Regina, Saskatchewan was the successful applicant following IABC’s public competition for an agency to undertake a brand refresh campaign as a pro bono project.

Russell Grossman MSc, ABC, IABC Chair, said he was very pleased with the appointment of the Canadian firm and excited to see the final results from Arcas. “The creation of a new brand identity for IABC is the final piece of work over the last 12 months by the Association’s Branding Taskforce which has been looking at the IABC value proposition from end to end,” he said. “IABC’s current branding doesn’t reflect the dynamic, fast-paced organisation we are. In selecting Arcas, we were particularly impressed by their experience in creating holistic brand identities that align with business goals.”

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