Archives for November 2016

Magical IABCyxe Holiday Mixer

Get your tickets here!

Join IABC Saskatoon for complimentary drinks and appetizers on December 14, from 5 to 8 p.m., at Bamboo Shoots, 639 Main Street (between Broadway and Dufferin).

‘Tis the holiday season for a festive crowd.
We’re makin’ it merry, we’re makin’ it loud.

Enjoy fruity punch drinks, wine and beer.
Get your spot quick! You’ll want to be here.

Come and enjoy the tasty appetizers.
A magical night, chock-full with surprises.

Shiny props & magic, as holiday décor.
And a Food Bank collection. Need we say more?

Tickets are $10 for IABC members and $25 for non-members — $10 from every ticket sold will be donated to the Saskatoon Food Bank.

Mix and mingle to a jingling beat with sponsors, speakers, and fellow communications professionals. Entertainment by Hadlen!

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Get your tickets here!

Many thanks to our sponsors:

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bamboo

You have to be there to have a chance to win these fab prizes!

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Bringing the Organization to Life with Gamification and Persuasive Technology

Join us for a webinar, FREE to IABC members, on 6 December 2016 at 11 a.m. PDT / 2 p.m. EDT.

The nature of work, business, and the human condition is changing, as game-driven experiences turn boring tasks into addictive experiences. Forbes says that just as nearly every brand and marketer now employs social media, so too will they use Gamification to playfully induce behavior. The systemic cultural embrace of gaming serves as a touchstone into understanding human motivation, impacting Organizational Communications, Social Change, Brand Relationships, and Talent Development.

The session showcases how game-driven technology is making a difference in enhancing brand voice and improving performance, with examples from top companies:

For Business Process: We will look at how immersive avatar-based environments develop critical thinking and judgment to improve communication and performance in sales, leadership, negotiation, crisis response and diversity.

To Predict Behavior: New game platforms use Machine Learning and Big Data assessment to provide visibility into exact areas of behavior and attitude to help organizations accelerate initiatives like transformation, optimization, and margin improvement.

Presenter: Jim Wexler

Jim Wexler uses persuasive technology to deepen engagement, predict talent, change behavior and improve performance. President of Experiences Unlimited, a New York-based leader in the area of game-based learning and games that predict talent, he is an original pioneer of games for business. He created first-ever game-based campaigns for General Mills, Coca-Cola, and Taco Bell, and brought the concept of game-based recruiting and learning simulations to Deloitte, MetLife, Goldman Sachs, and Johnson & Johnson.

Register now!

Media Relations presented by Ivan Muzychka, ABC, MC

Media relations continues to be a vital aspect of many communications programs. Effective media relations should be like a smooth waltz between your organization and media representatives. There’s a few basic steps that everyone should master, and some more advanced footwork that will have you gliding like a pro. This session is designed to help you avoid stepping on toes or otherwise stumbling with the media, or perhaps more importantly, with your stakeholders. In this session, you will: learn how…

Get your tickets today »

2017 IABC World Conference in Washington, D.C

Meet keynote speaker Jon Iwata, architect of IBM’s strategic brand platforms, at the 2017 IABC World Conference in Washington, D.C.

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The International Association of Business Communicators (IABC) World Conference will take place 11–14 June 2017, in Washington, D.C.

Join us to learn about innovation from keynote speaker Jon Iwata of IBM. He created Think Academy, a mobile- and cloud-delivered online university serving more than 375,000 IBMers, and led the build-out of IBM’s global digital marketing operations.

Register now!