Archives for January 2017

A review of #IABCyxe event Snaps and Snacks: authenticity & photography

written by Zoma Kaleem, student member
video by Dan Charleton, vice-president Saskatoon chapter

After upgrading to a full service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community.

Catching up with colleagues, meeting new members and celebrating long-standing members, the room was filled with lively chatter and laughter. We also learned about the importance of good photography from Studio D owner, Matt Ramage.

“Every project is to help companies reach their goals.” – Matt Ramage

Studio D offers services including; people, product, spaces and events, both in studio and on location. Matt and Studio D give back to the community in a variety of ways and have been sponsors of IABC Saskatoon for a number of years. Matt and Julie of Studio D have both provided their services for IABC event photography and have kept our board directors headshots up-to-date.

Inspired by learning that evening, here is a brief Q&A with Matt Ramage of Studio D.

How do drones give that ‘wow’ factor to an image?

Matt: I like the creativity behind photography using drones, I think of it as a camera I can move higher. Drones give a unique perspective to an aerial shot. You can fly them up to 100 feet and drones help tell the story of how everything really connects.

How does you get the ‘best bang for your buck’ with photography?

Matt: Clarify your needs. When you are planning your project, determine your photographic requirements at the start.
Know what shot you want, make a description of the photos you need and then contact the photographer for a quote.

Is there a photographer you personally admire?

Matt: I admire Joel Bryan’s photography. David Hill’s work with Chrysler and Fiat and his digital artwork are inspiring.

Hope to see you at our next event, Communicating a Crisis: The 2016 Alberta Fires.

_____

zomaZoma Kaleem
Bcomm Operations Management student
University of Saskatchewan

Zoma Kaleem is an IABC student member and current Saskatchewan resident completing her Bcomm at the Edwards School of Business. She has greatly enjoyed previous speakers while attending IABC events.

 

Event pictures

Get a behind-the-scenes view of the Canadian Red Cross communications response to the Alberta wildfires

Join us on February 1st at 12:00 PM and get a behind-the-scenes view of the Canadian Red Cross communications response to the wildfires that forced 80,000+ people from their homes in northern Alberta this past summer.

crisis

Hear how the Red Cross:

  • Responded to overwhelming media and social media interest
  • Built capacity to address immediate needs
  • Immediately identified and communicated with key stakeholders
  • Managed issues and criticism

Enjoy Hudson’s hand-pressed, custom made ‘AAA’ fresh ground ribeye and chuck Alberta beef patties on a brioche bun and top with your choice of fixings! Comes with french fries and caesar salad with deep fried capers.chris

Speaker: Chris Clemett, Communications Manager, Canadian Red Cross

Having worked in the private and public sectors for nearly 20 years, Chris Clemett is in his fifth year as the Communications Manager for the Canadian Red Cross in Saskatchewan. He was the team leader for communication efforts during Saskatchewan’s largest evacuation in history in 2015 and helped communicate crisis for major disaster responses like the Alberta wildfires last summer and the Alberta floods in 2014.

Limited seats are available. Get your ticket today!

Drive insights and create even greater business value

dane

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.

Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register now!

Snaps and Snacks with #IABCyxe

Happy New Year! Let’s celebrate with an IABC Saskatoon member benefit.

IABC Saskatoon members are invited to Studio D within The Two Twenty in Riversdale.

You will:

  • Enjoy complimentary appetizers & drinks!
  • Network with other professional communicators, friends and colleagues.
  • Hear Matt Ramage of Studio D photography speak on the importance of good photography.
    matt

Studio D, 220, 20th St. W
Wednesday, January 18, 2017
5:30 p.m. – 7 p.m.

This event is provided at no cost for IABC members. $20 for non-members.

Register now!