Archives for April 2017

Communication in a Post-Truth World – FREE WEBINAR

Join us for a FREE webinar, on 25 April 2017 at 8 a.m. PDT / 11 a.m. EDT.

Communication in a Post-Truth World

This panel of communication professionals from around the world will discuss strategies and solutions for handling organizational communication in a world where a commitment to ethics, trust, transparency and living our brand values is more important than ever.

The communication profession is once again at the forefront of some major business challenges. Just take a look at the news. Some brands have found themselves stuck in the middle of controversies they didn’t ask for, while others have made the conscious choice to take a stand on issues that strike at the heart of their brand values.

The group will discuss recent world events and what they mean to a profession that is guided to make consistent, responsible, ethical and legal choices. The IABC Code of Ethics states, “As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.” The code also states “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”

How can a communication professional follow through on these commitments if a new norm makes it acceptable to deliver an alternative version of the truth? This panel will talk through the implications of how to handle some of the most difficult communication issues facing us today.

Moderator: Shel Holtz

Shel founded Holtz Communication + Technology in 1996 after 20 years with Fortune 500 companies and global consulting firms. He specializes in strategic communication with an emphasis on internal communication and the use of digital and social media for enhancing employee communication. Holtz is a prolific blogger, a pioneer podcaster, and author of six communication books. He is a Fellow of IABC, the Society for New Communication Research, and The Mayo Clinic Social Media Network.

Panelist: Brandi Claborn

Brandie is the head of communications at Intel Security, leads the company’s employee communications, public relations, executive communications and analyst relations teams. Brandie’s mission is to help keep people safe from cyber criminals so every person on Earth can enjoy our connected world. She’s a passionate speaker, a frequent blogger, and an avid social media enthusiast. Prior roles span internal and external communications, with a long track record in investor relations.

Panelist: Katherine Bradshaw

Katherine is head of communication at the Institute of Business Ethics (IBE). She is the author of two IBE Good Practice Guides on this topic: Communicating Ethical Values: An IBE Good Practice Guide and Developing and Using Business Ethics Scenarios: An IBE Good Practice Guide. These Good Practice Guides include case studies and examples of the practical ways in which companies communicate ethics.

Panelist: Subhamoy Das

Subhamoy is a former journalist, social media maven and communications professional based in India. He has more than 18 years of experience in public relations and corporate communication, having worked with top multinational corporations in India. He is a director with Deloitte in India and also serves on the board of IABC’s Asia-Pacific region.


Panelist: Anelia Varela

Anelia heads up The Writer’s U.S. office and is helping brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process. In her 19-year career, Varela’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles.

This panel webinar is available for free to both members and nonmembers, so spread the word!

Register now!

Preparing to write the CMP exam in Saskatoon

The Communication Management Professional (CMP) Certification study group is meeting on Saturday, April 22. At this meeting, we’ll review communications ethics, as well as other knowledge areas the group wants to discuss.

All members are welcome to join the study group. It’s a great way to review communications best practices, connect with fellow communicators and prepare to write the certification exam in Saskatoon on June 24, 2017.

Upcoming study session dates include:

  • April 22
  • May 13
  • June 3
  • June 17

For location & times of the group meeting, contact Ivan Muzychka, ABC, MC, the IABC Saskatoon Awards and Certification chair, at

The CMP exam that will be administered in Saskatoon on June 24. The exam itself is 100 multiple choice questions. You can find out more about the certification program here:

Join Us For Our Next PD Event! A World of Difference: Communicating with Multicultural Audiences

Saskatoon’s population continues to grow, and with it an increasingly diverse community with an increasing need to communicate in an appropriate, respectful and relevant manner across cultures. Join us for a panel discussion on intercultural communication featuring communication leaders from Saskatoon Public Schools, Affinity Credit Union and the Saskatoon Open Door Society in discussing the unique set of challenges facing the changing cultural landscape of Saskatoon.

In this panel discussion, you will:

  • Discover the basic concepts of intercultural communication
  • Understand different cultural backgrounds and its impact on communication
  • Uncover common situations when dealing with different cultures
  • Develop strategies for strengthening intercultural communication internally and externally

In today’s business environment, communicating across cultures can create complex challenges resulting in flawed messaging. Recognizing the need for intercultural communication will help your organization build trust and loyalty, inspire creativity, and ultimately achieve success.

We will be enjoying Hudson’s chicken and beef taco bar with your choice of toppings. Tossed and Caesar salad will also be provided.

Please email if you have any dietary restrictions.


Cecilia Zerr, Brand and Communications Manager Affinity Credit Union

Cecilia Zerr is the Brand & Communications Manager at Affinity Credit Union. Through her various roles in marketing and community investment, she’s had the opportunity to forge relationships and work with various multi-cultural organizations over her 29 year career. As a daughter of immigrants, born and raised on the west side of Saskatoon, she understands first-hand the challenges that those of different cultures face. Whether working with New Canadians or Indigenous people, she is passionate about ensuring that everyone from any walk of life has access to essential services and can enjoy a good quality of life.
As a values based financial co-operative, Affinity is dedicated to delivering advice and banking services to Saskatchewan. Their commitment to Indigenous People is demonstrated through their signing of the UNs Truth and Reconciliation Commission Declaration as well as being the only credit union in Canada whose governance structures has a dedicated First Nations District. Over the years, they’ve worked with many multi-cultural agencies to deliver financial literacy workshops and partner on programs and events throughout the province.

Shauna Tilbury, Coordinator of English as a Second Language (ESL) Saskatoon Public Schools

Shauna Tilbury began working with immigrants and refugees as a volunteer in university. She launched her career as a French teacher and transitioned to teaching English to adult and teenage newcomers. Her early experiences as a German exchange student, French Au Pair and traveler helped inform her work and understanding of the challenges people face while functioning in an unfamiliar culture and language. Shauna has been working as a consultant and coordinator for SPS since 2009. In that time, enrolment of students requiring support to learn English has increased by approximately 10 times.

Shauna’s current role supports newcomer students transitioning to the school division. She and her team of consultants work closely with teachers and schools, as well central office staff to ensure that school programming and procedures are welcoming, inclusive and accessible to students of diverse cultures, backgrounds and languages.

Jean-Philippe Deneault, Marketing & Communications Coordinator Saskatoon Open Door Society

Jean-Philippe Deneault is Saskatoon Open Door Society’s first Marketing and Communications Coordinator and started in this new position in July 2016. Before joining SODS he worked in communications in the cultural, artistic and heritage sectors within Canadian governmental, non-governmental and not-for-profit organizations for a number of years. He holds an MA in philosophy and his currently completing an MA in communications and technology focusing on sub/surtitling technologies that provide marginalized audiences with access to the performing arts and audio-visual translations. As a Franco-Ontarian he has an abiding interest in the culture of minority groups and questions related to art accessibility.

The Saskatoon Open Door Society is a not-for-profit registered charitable organization providing services to YXE newcomers since 1980. Progressively active on social media and currently remodeling its website to ensure it is user-centered, EAL friendly and responsive, SODS primary communications focus is to share its client’s unique stories with Saskatonians.

Dan Gold, Director of Social and Digital Content, Martin Charlton Communications

Dan Gold is an experienced communications strategist from London, England where he worked for TVC – The Economist Group. He brings a diverse range of experience from working on multi-award winning digital storytelling platforms to global strategies for Formula One, Fashion and Luxury, Consumer, Sports, Business Finance, Technology, Automotive, and Public Sector. Now in Canada, he is a key member of the team at Martin Charlton Communications bringing an international perspective to campaigns. As a former broadcaster, there is nothing Dan enjoys more than engaging with audiences and helping others to tell their stories.