Social Media 2.0
IABC Saskatoon presents a one-day professional development workshop
November 23, 2009
Travelodge, Saskatoon
8:30am to 4:30pm
Join IABC Saskatoon for a hands-on social media seminar featuring keynote speaker and virtual world enthusiast Kate Trgovac (www.mynameiskate.ca), as well as speakers from WestJet, zu, Robertston Stromberg Pedersen and the University of Saskatchewan.
Learn how to get into the social media game, how to create your social media strategy, set meaningful objectives and options for measurement, hear about local campaign successes, social media and the law, and participate in hands-on round table learning sessions about Twitter, LinkedIn, Facebook, YouTube, and Wikis!
Use the following links for more information or scroll down to see them all:
COST
IABC Members: $125.00
Non Members: $190.00
Students: $50.00
Your registration includes:
- Hot breakfast, buffet lunch and two coffee breaks
- All hand-outs and presentations electronically
- Networking opportunities
- Chances to win door prizes
REGISTRATION
Register Now! https://www.picatic.com/ticket/event446243
RSVP and cancellation deadline is Friday, November 13th at 4:30 pm. Any cancellations received prior to the deadline will be billed a small processing fee. Cancellations received after 4:30 pm November 13th will not be refunded however you are entitled to send a representative in your place.
Saskatoon Travelodge Hotel Saskatoon, SK — 106 Circle Drive West
Special room rates are available ($129.99 if you book before Oct. 23). To make a reservation please call the Saskatoon Travelodge Hotel at 306-242-8881 or 1-888-278-4209 (quote IABC Saskatoon Seminar CG267J) or email reservations@travelodgesaskatoon.com
AGENDA (updated November 3, 2009)
8:30 am – 9:00 am Registration and Hot Breakfast – Viscount/Vanguard Rooms, Saskatoon Travelodge
9:05 am – 9:50 am “Fear and Loathing in Social Media” with Keynote Speaker Kate Trgovac, President, Lintbucket Media
10:00 am – 10:45 am Case Studies in Effective Social Media for Business with Ryan Lejbak, CEO and Co-Founder of zu
11:15 am – Noon “Building Tribes” – Developing and measuring a winning Social Media Campaign with Michael Klein, Marketing and Communications Specialist, University of Saskatchewan
Noon – 1:00 pm Buffet Lunch sponsored by WilliamJoseph Communications
1:00 pm – 2:30 pm Round Table Conversations on using Twitter, Facebook, LinkedIn, YouTube, Wikis and Blogs. Lead by experienced social media users from the U of S, WestJet, zu and keynote speaker Kate Trgovac.
2:45 pm – 3:30 pm WestJet Social Media Case Study with Greg Hounslow, Advisor, Emerging Media, WestJet
3:45 pm – 4:30 pm “Social Media and the Law” with Kurt Dahl, Robertson Stromberg Pedersen
RYAN LEJBAK CEO & Co-Founder of zu
Ryan champions zu’s exploration of advancing interactive technology. With his enthusiasm for charting new territory and his steadfast moral compass, Ryan is always demonstrating that being a techno-junkie doesn’t have to come at the expense of the environment, community involvement or just treating people really well.
Ryan co-founded zu with Tony Zuck in 1995. He has demonstrated superior thought-leadership in the industry as a guest speaker across Canada and the US on social media, Internet marketing, Investor Relations and other hot topics. He uses a Mac, is the film editor for the Huskie football team and saves orca whales in his spare time. Really.
KATE TRGOVAC President, LintBucket Media
Kate Trgovac is digital marketer with 19 years experience in the online world. She is co-founder and President of LintBucket Media, a boutique marketing agency headquartered in Vancouver that focuses on social media marketing, community building and digital content creation. Over her career, Kate’s clients have included Nike, Molson, P&G, Petro-Canada, CAA and Maple Leaf Foods.
In addition to working with amazing clients, Kate has been a part-time lecturer in the University of Toronto’s Faculty of Information Studies and has served on the Advertiser’s Council of the Interactive Advertising Bureau of Canada. She is an authority on social media, has also been designated one of Canada’s Most Influential Women in Social Media, was named a Top 10 Technology Blogger in Canada in 2008 by ITWorld Canada and is often quoted in mainstream media. Kate writes about the intersection of marketing and technology on her blog MyNameIsKate.ca.
Aside from social media, Kate’s current passion is the burgeoning area of virtual worlds and how they impact not only marketing programs, but also the creation and fluidity of personal identity. And for something a little different, Kate also writes about Funky, Chic and Cool Laptop bags and regularly advises bag designers on both function and fashion as well as how to market their creations.
KATE’S PRESENTATION
While social media is certainly on everyone’s hot list and organizations are feeling the pressure to “engage in the conversation”, there is a lot of trepidation around such engagement. Social media’s brief history is filled with missteps like Kryptonite Locks, Sony PSP’s blog, Walmart’s RV’ing across America blog, Motrin Moms, and Nestle’s Family twitterstorm. No one wants to be next week’s “Do Not Do” in Social Media 101. Kate’s presentation will explore some of the recent social media wrong turns taken by organizations and how attendees can avoid them and ensure that their own social media activities are authentic, transparent and community-appropriate.
MICHAEL KLEIN Marketing and Communications Specialist,
University of Saskatchewan
Mike is a passionate marketing strategist and graphic designer with over ten years of experience helping organizations solve their communications challenges. His breadth of experience spans both the private and public sectors where he has worked with some of Saskatchewan’s most prestigious brands. Mike has a keen interest in emerging marketing technologies and is a voracious reader. He plays a mean mandolin and is an avid fly fisher.
DOOR PRIZE
All attendees will have a chance to win a Dell Latitude 2100 netbook door prize! For more information on the Dell 2100 netbook, visit www.dell.ca
LUNCH SPONSOR
