Websites, Thanks and Coral – a few words from our new President.

Dear IABC member (and those yet to join),

I would like to start this by thanking all of the members who came to our AGM which was sponsored by Federated Co-op. It was well attended and we walked away knowing a lot more about wines and wine tasting. We also discovered that FCL value their IABC membership in-part because of how it enables them to stay on top of trends. They also explained how putting themselves up for awards is a great way of benchmarking their work against other communicators nationally and internationally.

To the 2016-2017 board, thank you for your hard work and dedication. You have made the chapter stronger and have delivered real value for our members. Upon reviewing the membership surveys from various events, I cannot express enough my thanks to those who made everything come together. From finance to PD, membership to sponsorship, and everyone in-between – Thank you.

The continued success of the chapter is also down to the drive and determination of Alisha Edgelow and Shaun Dyer, our former Past President and former President. You can both step back with the knowledge that your work has made our chapter stronger. Thank you for inspiring us.

Now to some news…

The 2017-2018 IABC year will be our 35th anniversary.

We shall openly invite all former and current members to the fall mixer – this event will be a celebration of how far we have come in 35 years. Whether the change has been the growth of our beautiful city or how technology has changed the way we work. Details to follow.

A New Website!

After a lot of consideration over the last few months, the IABC board has come to the conclusion that we should redevelop our website. As a not-for-profit organization we feel that membership dues should be spent on programming that will help them advance their careers. Therefore we are seeking in-kind or financial sponsorship for a new website. This will be a branding opportunity for your organization with exposure to individuals, SMEs and corporations across the city and beyond.

Interested in helping us with this? Please do get in touch via email.

Here’s to our 35th!!



Annual General Meeting in the Tuscan-style tasting room at the back of the Co-op Liquor Store

This is the perfect opportunity to get involved with your IABC chapter, as the new slate of directors are appointed and current chapter business is reviewed.

June 14, 2017 at 5 p.m.

You’ll enjoy award-winning Co-op food samples & wine tasting with their in-house sommeliers. There are door prizes, too!

Plus, meet & hear from Federated Co-operatives Ltd (FCL) integrated communications & marketing department leaders:

Leah Andrew, FCL’s Associate Vice-President of Marketing and Communications
Cameron Zimmer, FCL’s Communications and Public Relations Manager

We’re prairie proud of our corporate member, Federated Co-operatives Ltd (FCL). FCL is generously sponsoring our AGM.

About FCL

FCL is largely business to business (B2B), serving over 190 retail co-ops and their more than 2,500 locations. These co-ops, stretching from Dryden to Haida Gwaii, Calgary to Grise Fiord—Canada’s most northern community—share a story as diverse as the Western Canadian landscape.

First started in SK and MB in 1928, FCL is listed as Saskatchewan’s largest company, one of the top 500 companies in Canada and one of Saskatchewan’s Top Employers.

Limited tickets are available. Get your tickets today!

Join Us For Our Next PD Event! A World of Difference: Communicating with Multicultural Audiences

Saskatoon’s population continues to grow, and with it an increasingly diverse community with an increasing need to communicate in an appropriate, respectful and relevant manner across cultures. Join us for a panel discussion on intercultural communication featuring communication leaders from Saskatoon Public Schools, Affinity Credit Union and the Saskatoon Open Door Society in discussing the unique set of challenges facing the changing cultural landscape of Saskatoon.

In this panel discussion, you will:

  • Discover the basic concepts of intercultural communication
  • Understand different cultural backgrounds and its impact on communication
  • Uncover common situations when dealing with different cultures
  • Develop strategies for strengthening intercultural communication internally and externally

In today’s business environment, communicating across cultures can create complex challenges resulting in flawed messaging. Recognizing the need for intercultural communication will help your organization build trust and loyalty, inspire creativity, and ultimately achieve success.

We will be enjoying Hudson’s chicken and beef taco bar with your choice of toppings. Tossed and Caesar salad will also be provided.

Please email if you have any dietary restrictions.


Cecilia Zerr, Brand and Communications Manager Affinity Credit Union

Cecilia Zerr is the Brand & Communications Manager at Affinity Credit Union. Through her various roles in marketing and community investment, she’s had the opportunity to forge relationships and work with various multi-cultural organizations over her 29 year career. As a daughter of immigrants, born and raised on the west side of Saskatoon, she understands first-hand the challenges that those of different cultures face. Whether working with New Canadians or Indigenous people, she is passionate about ensuring that everyone from any walk of life has access to essential services and can enjoy a good quality of life.
As a values based financial co-operative, Affinity is dedicated to delivering advice and banking services to Saskatchewan. Their commitment to Indigenous People is demonstrated through their signing of the UNs Truth and Reconciliation Commission Declaration as well as being the only credit union in Canada whose governance structures has a dedicated First Nations District. Over the years, they’ve worked with many multi-cultural agencies to deliver financial literacy workshops and partner on programs and events throughout the province.

Shauna Tilbury, Coordinator of English as a Second Language (ESL) Saskatoon Public Schools

Shauna Tilbury began working with immigrants and refugees as a volunteer in university. She launched her career as a French teacher and transitioned to teaching English to adult and teenage newcomers. Her early experiences as a German exchange student, French Au Pair and traveler helped inform her work and understanding of the challenges people face while functioning in an unfamiliar culture and language. Shauna has been working as a consultant and coordinator for SPS since 2009. In that time, enrolment of students requiring support to learn English has increased by approximately 10 times.

Shauna’s current role supports newcomer students transitioning to the school division. She and her team of consultants work closely with teachers and schools, as well central office staff to ensure that school programming and procedures are welcoming, inclusive and accessible to students of diverse cultures, backgrounds and languages.

Jean-Philippe Deneault, Marketing & Communications Coordinator Saskatoon Open Door Society

Jean-Philippe Deneault is Saskatoon Open Door Society’s first Marketing and Communications Coordinator and started in this new position in July 2016. Before joining SODS he worked in communications in the cultural, artistic and heritage sectors within Canadian governmental, non-governmental and not-for-profit organizations for a number of years. He holds an MA in philosophy and his currently completing an MA in communications and technology focusing on sub/surtitling technologies that provide marginalized audiences with access to the performing arts and audio-visual translations. As a Franco-Ontarian he has an abiding interest in the culture of minority groups and questions related to art accessibility.

The Saskatoon Open Door Society is a not-for-profit registered charitable organization providing services to YXE newcomers since 1980. Progressively active on social media and currently remodeling its website to ensure it is user-centered, EAL friendly and responsive, SODS primary communications focus is to share its client’s unique stories with Saskatonians.

Dan Gold, Director of Social and Digital Content, Martin Charlton Communications

Dan Gold is an experienced communications strategist from London, England where he worked for TVC – The Economist Group. He brings a diverse range of experience from working on multi-award winning digital storytelling platforms to global strategies for Formula One, Fashion and Luxury, Consumer, Sports, Business Finance, Technology, Automotive, and Public Sector. Now in Canada, he is a key member of the team at Martin Charlton Communications bringing an international perspective to campaigns. As a former broadcaster, there is nothing Dan enjoys more than engaging with audiences and helping others to tell their stories.

June Events – First Wednesday, and Lunch & Learn AGM

It’s time to end our 2015-2016 event cycle, and we’re going out in a great way!

First Wednesdays

First, we’ll have our final First Wednesday at Boffins Public House in the Atrium Building, 111 Research Drive at 5:30 p.m. First Wednesdays are an opportunity to connect with members and fellow communication professionals. It’s the perfect venue to share and get social. Sit on the gorgeous boffins patio, have a glass of wine (drink responsibly!), and chat with a group of like-minded and fun folks!

Lunch, Learn, and AGM

This year, we’re changing up our AGM experience. We’ve decided to do it as a Lunch & Learn so that our members get the most out of the meeting!

Thursday, June 9
12:00pm – 1:45pm
The Saskatoon Club (417 21st St E)

Nancy-Vonk-Janet-Kestin-HiRes 1Speakers
Janet Kestin and Nancy Vonk have built their careers on unconventional thinking. During their 13 years as Co-Chief Creative Officers of Ogilvy & Mather Toronto, they created Dove’s Campaign for Real Beauty. Now they design programs to give ambitious people tools and insights to have maximum impact. Recently, they launched Darling, You Can’t Do Both – a fresh and honest guide to making it in the working world on your own terms. Join us to hear insights from the book and their experiences.

Have questions in advance? Connect with one of our membership co-chairs,


March is Membership Month!

This month is all about getting out, getting moving, and #createconnection as IABC members and with IABC Members.

There are some great benefits for joining in March! They are:

We also welcome referrals! New members receive the benefits listed above and, if they list a member who referred them, that member will also go into the draw to win a FitBit Blaze.

For more information and to get your membership, visit the IABC International site at

FUZE Conference

Get fired up with Saskatchewan’s brightest marketers, communicators and creatives to find the match you need to spark today’s big ideas to ignite your tomorrow on April 6, 2016. For more information, go to and buy tickets at

It’s all about what’s going to happen next.

Now in our fourth year, we’ve set our sights on the future. With an amazing lineup of speakers, plenty of networking opportunities and an environment rooted in collaboration, FUZE will help you find the inspiration you need to make your tomorrow explode with possibility.

FUZE is a joint conference between the Saskatoon Chapter of the International Association of Business Communicators (IABC) and the Saskatchewan Professional Marketing Association (SPMA). Having launched in 2013, it is the coming together of Saskatchewan marketers, communicators, creatives and thinkers and a contact point between imagination and strategy.

Connecting the Dots: Lessons Learned at the Children’s Discovery Museum

Join us for our upcoming workshop to discuss the Children’s Discovery Museum’s successful launch of their KidApproved Capital Campaign. Erica Bird, Robin Chapman and Ryan Lejbak discuss the challenges and triumphs of successfully building this campaign.

Limited seating. Tickets available online:

February 24, 2015
Time: 12:00 – 1:00 PM 
Venue:The Wilson Centre, #129, 116 Research Drive, Saskatoon,SK, Canada

Building Your Communications Credentials The Role of Your Peers and Association

Building a professional communications career is more than working in a bunch of places. Building a solid career involves more than checking off a list of experiences. To truly give your career meaning and shape, you need to build in peer reviews, recognition, and professional certification/accreditation. In this session Ivan Muzychka, ABC, MC, will explore how you can build your career by building your credentials through peer review of your work and through systematic professional development leading to professional certification. The session will explore awards, including Gold Quill and Silver Leaf, and will cover aspects of IABC’s new professional certification program.

The session is an informal discussion and all are invited to attend.

January 21, 2015, 5:00pm – 8:00pm at Leyda’s Cafe

Event is free and your first drink is on us! Leyda’s full menu will be available for purchase.

Only 12 seats available so get your ticket today! Tickets available at:



Do you want to build a (snowman) digital strategy? And holiday social.

The snow is here and the holiday season is nearly upon us! IABC Saskatoon is hosting a free member event for the holidays. We’re looking forward to sharing cheer with all of our friends and colleagues. Also, attendees will get a first-hand look at a new digital marketing report for Saskatchewan prepared by Insightrix.

Join us for a little PD and a lot of party. We’ll enjoy delicious Drift appetizers, a cash bar and fun door prizes, too.

Huge thanks to our event sponsors CNW for their generous support!

Tickets are available at

Welcome to Our New Site!

The IABC Board has been busy over the summer getting ready to launch a new and improved site for our members. We hope that you enjoy the new look and find the new page easy to navigate and friendly to use. If you have any thoughts on how we can improve the site please contact us.