Communication in a Post-Truth World – FREE WEBINAR

Join us for a FREE webinar, on 25 April 2017 at 8 a.m. PDT / 11 a.m. EDT.

Communication in a Post-Truth World

This panel of communication professionals from around the world will discuss strategies and solutions for handling organizational communication in a world where a commitment to ethics, trust, transparency and living our brand values is more important than ever.

The communication profession is once again at the forefront of some major business challenges. Just take a look at the news. Some brands have found themselves stuck in the middle of controversies they didn’t ask for, while others have made the conscious choice to take a stand on issues that strike at the heart of their brand values.

The group will discuss recent world events and what they mean to a profession that is guided to make consistent, responsible, ethical and legal choices. The IABC Code of Ethics states, “As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.” The code also states “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”

How can a communication professional follow through on these commitments if a new norm makes it acceptable to deliver an alternative version of the truth? This panel will talk through the implications of how to handle some of the most difficult communication issues facing us today.

Moderator: Shel Holtz

Shel founded Holtz Communication + Technology in 1996 after 20 years with Fortune 500 companies and global consulting firms. He specializes in strategic communication with an emphasis on internal communication and the use of digital and social media for enhancing employee communication. Holtz is a prolific blogger, a pioneer podcaster, and author of six communication books. He is a Fellow of IABC, the Society for New Communication Research, and The Mayo Clinic Social Media Network.

Panelist: Brandi Claborn

Brandie is the head of communications at Intel Security, leads the company’s employee communications, public relations, executive communications and analyst relations teams. Brandie’s mission is to help keep people safe from cyber criminals so every person on Earth can enjoy our connected world. She’s a passionate speaker, a frequent blogger, and an avid social media enthusiast. Prior roles span internal and external communications, with a long track record in investor relations.

Panelist: Katherine Bradshaw

Katherine is head of communication at the Institute of Business Ethics (IBE). She is the author of two IBE Good Practice Guides on this topic: Communicating Ethical Values: An IBE Good Practice Guide and Developing and Using Business Ethics Scenarios: An IBE Good Practice Guide. These Good Practice Guides include case studies and examples of the practical ways in which companies communicate ethics.


Panelist: Subhamoy Das

Subhamoy is a former journalist, social media maven and communications professional based in India. He has more than 18 years of experience in public relations and corporate communication, having worked with top multinational corporations in India. He is a director with Deloitte in India and also serves on the board of IABC’s Asia-Pacific region.

 

Panelist: Anelia Varela

Anelia heads up The Writer’s U.S. office and is helping brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process. In her 19-year career, Varela’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles.

This panel webinar is available for free to both members and nonmembers, so spread the word!

Register now!

Preparing to write the CMP exam in Saskatoon

The Communication Management Professional (CMP) Certification study group is meeting on Saturday, April 22. At this meeting, we’ll review communications ethics, as well as other knowledge areas the group wants to discuss.

All members are welcome to join the study group. It’s a great way to review communications best practices, connect with fellow communicators and prepare to write the certification exam in Saskatoon on June 24, 2017.

Upcoming study session dates include:

  • April 22
  • May 13
  • June 3
  • June 17

For location & times of the group meeting, contact Ivan Muzychka, ABC, MC, the IABC Saskatoon Awards and Certification chair, at yxe-awards@iabc.com.

The CMP exam that will be administered in Saskatoon on June 24. The exam itself is 100 multiple choice questions. You can find out more about the certification program here: www.iabc.com/professional-development/certification.

March is #IABCMemberMonth. Be a VIP!

There are a number of incentives being offered this month.

New Members

New and lapsed members who join or reinstate will receive a 10% discount on their International IABC dues and have their US $40 application fee waived. This dues discount is a one-time offer and only available for March 2017 Membership Month. They will also be entered in a drawing for a VIP prize package to IABC World Conference.

www.iabc.com/join

Renewing Members

Current members who renew in March will receive a 10% discount on International IABC dues. They will also be entered into the drawing for the VIP prize package for IABC World Conference.

www.iabc.com/renew 

Current Members Referring New Members

Members who refer new members to join IABC will be entered to win a $500 visa gift card for every new or lapsed/reinstated member who lists them as a referral source.

Send an application to the potential new member’s work or home. You can download an application here or contact IABC’s Customer Service Center at member_relations@iabc.com to request an application be sent directly to the individual. Don’t forget to write your name on the referral line!

Check out what IABC means to our global colleagues!

Join these Communication Management Professionals! Get your certification.

Are you interested in IABC certification?

If you’ve longed to get a communications credential to demonstrate your level of knowledge, this session is for you. Drop by Birmingham’s on March 8, 2017, to learn all about IABC’s Certification Program. The Saskatoon Chapter of IABC is applying to have the exam administered in Saskatoon in late April or May 2017. In the next few months, candidates will have an opportunity to meet with other certification candidates and mentors to review the kinds of questions and concepts one can expect on the IABC exam.

The exam itself is 100 multiple choice questions. You can find out more about the certification program here: www.iabc.com/professional-development/certification

Ivan Muzychka, ABC, MC, the IABC Saskatoon Awards and Certification chair, will host the event.

Details of the chapter certification info session are:

Date:   March 8, 2017
Time:    5:30-6:30 p.m.
Place: Birmingham’s Vodka & Ale House,  810 Cir Dr E #109, Saskatoon

Free admission

COMMENTS FROM CMP GRADUATES

‘This would be a great tool for anyone who wants to move to the next stage in their communication career. Certification is a signal that says “I’m ready for more. Bring it on.”’

 

‘The process of applying highlighted the need for continuous education and improvement as well as a variety of real-world expertise.’

 

‘The sooner one can achieve a CMP designation, the better – for you, for your employer, and for the industry.’

A review of #IABCyxe event Snaps and Snacks: authenticity & photography

written by Zoma Kaleem, student member
video by Dan Charleton, vice-president Saskatoon chapter

After upgrading to a full service commercial studio in September in 2016, Studio D was the location for our first member event of the year. IABC Saskatoon members and guests enjoyed the relaxed environment at the studio located within The Two Twenty, Saskatoon’s first and largest coworking community.

Catching up with colleagues, meeting new members and celebrating long-standing members, the room was filled with lively chatter and laughter. We also learned about the importance of good photography from Studio D owner, Matt Ramage.

“Every project is to help companies reach their goals.” – Matt Ramage

Studio D offers services including; people, product, spaces and events, both in studio and on location. Matt and Studio D give back to the community in a variety of ways and have been sponsors of IABC Saskatoon for a number of years. Matt and Julie of Studio D have both provided their services for IABC event photography and have kept our board directors headshots up-to-date.

Inspired by learning that evening, here is a brief Q&A with Matt Ramage of Studio D.

How do drones give that ‘wow’ factor to an image?

Matt: I like the creativity behind photography using drones, I think of it as a camera I can move higher. Drones give a unique perspective to an aerial shot. You can fly them up to 100 feet and drones help tell the story of how everything really connects.

How does you get the ‘best bang for your buck’ with photography?

Matt: Clarify your needs. When you are planning your project, determine your photographic requirements at the start.
Know what shot you want, make a description of the photos you need and then contact the photographer for a quote.

Is there a photographer you personally admire?

Matt: I admire Joel Bryan’s photography. David Hill’s work with Chrysler and Fiat and his digital artwork are inspiring.

Hope to see you at our next event, Communicating a Crisis: The 2016 Alberta Fires.

_____

zomaZoma Kaleem
Bcomm Operations Management student
University of Saskatchewan

Zoma Kaleem is an IABC student member and current Saskatchewan resident completing her Bcomm at the Edwards School of Business. She has greatly enjoyed previous speakers while attending IABC events.

 

Event pictures

Get a behind-the-scenes view of the Canadian Red Cross communications response to the Alberta wildfires

Join us on February 1st at 12:00 PM and get a behind-the-scenes view of the Canadian Red Cross communications response to the wildfires that forced 80,000+ people from their homes in northern Alberta this past summer.

crisis

Hear how the Red Cross:

  • Responded to overwhelming media and social media interest
  • Built capacity to address immediate needs
  • Immediately identified and communicated with key stakeholders
  • Managed issues and criticism

Enjoy Hudson’s hand-pressed, custom made ‘AAA’ fresh ground ribeye and chuck Alberta beef patties on a brioche bun and top with your choice of fixings! Comes with french fries and caesar salad with deep fried capers.chris

Speaker: Chris Clemett, Communications Manager, Canadian Red Cross

Having worked in the private and public sectors for nearly 20 years, Chris Clemett is in his fifth year as the Communications Manager for the Canadian Red Cross in Saskatchewan. He was the team leader for communication efforts during Saskatchewan’s largest evacuation in history in 2015 and helped communicate crisis for major disaster responses like the Alberta wildfires last summer and the Alberta floods in 2014.

Limited seats are available. Get your ticket today!

Drive insights and create even greater business value

dane

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.

Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register now!

Snaps and Snacks with #IABCyxe

Happy New Year! Let’s celebrate with an IABC Saskatoon member benefit.

IABC Saskatoon members are invited to Studio D within The Two Twenty in Riversdale.

You will:

  • Enjoy complimentary appetizers & drinks!
  • Network with other professional communicators, friends and colleagues.
  • Hear Matt Ramage of Studio D photography speak on the importance of good photography.
    matt

Studio D, 220, 20th St. W
Wednesday, January 18, 2017
5:30 p.m. – 7 p.m.

This event is provided at no cost for IABC members. $20 for non-members.

Register now!

How to Create Powerful and Positive Changes in Your Organization

Steve Goldstein Presented by Steve Goldstein

Dysfunction within large organizations is so prevalent that most people either accept it as an inevitable fact of corporate life or assume someone else will deal with it. But must it be this way? Steve Goldstein answers this question with a resounding, “No!” In this webinar, Goldstein explains the nature of dysfunction present in most companies and other organizations, why it occurs, and most importantly, what leaders, at all levels, can do to tackle these issues and improve performance.

What you’ll learn:

  • Proven techniques for solving problems and improving performance.
  • How to understand and utilize the Five Principles of Engagement.
  • How top leaders can improve the way they interact with their teams, employees, and customers.

Presenter/Steve Goldstein is the chairman of U.S. Auto Sales, and senior adviser to both Alvarez and Marsal and Milestone Partners. He has over 35 years of experience working as an operating executive at both global Fortune 500 companies (including as Chairman and CEO of American Express Bank), has served as director of numerous companies, and advises large and mid-size companies. Goldstein is the author of a newly published book about leadership and engagement, Why Are There Snowblowers in Miami? Transform Your Business Using the Five Principles of Engagement.

Date: 12 January 2017
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

REGISTER NOW

3 Things You May Have Missed at the IABC YXE Holiday Mixer

by Amy Rederburg

If you weren’t able to attend the IABC Saskatoon Holiday Mixer last night at Bamboo Shoots, you may have missed more than complimentary craft beer, roast chicken artichoke spread and cured-trout crepe roll-ups. From fork-bending mind control to recording a synchronized greeting it was a memorable night.

Here are three things you may have missed at the IABC YXE Holiday Mixer:

  1. A Green-Screen Group Synchronized Greeting

This is what happens when you line up a group of communicators in front of a camera backed by a green screen and ask them to send a greeting.

Have you ever seen a large group of people trying to sync up their voices to make an announcement? I’m not talking about the choir on Christmas Eve… Alisha Edgelow from CBC wanted us to join together and say, “Happy 50th Anniversary IABC Calgary, from IABC Saskatoon. Yeehaw!”

Having come from the radio world where group recordings are never a one-shot deal I know this is never an easy feat. A simple “Happy Anniversary!” wouldn’t suffice. Astonishingly after a few practice runs we did it (really everyone else did – I wasn’t able to catch on). We even added some choreographed fist pumps to make it really pop – thanks to Krystal Rudyk from Saskatoon & Region Home Builders Association for that idea.

Give yourself a pat on the back if you were able to pull that off while still looking cool.

  1. A Mind-Bending Illusionist

Magic, suspense, and… forks. This is what you get when you bring Hadlen into your holiday party. Hadlen’s tagline is “Creating Memories, Changing Lives”. I don’t know if he changed my life last night, but he definitely made a memorable appearance.

Hadlen

Armed with a deck of cards and a seemingly infinite number of forks, Hadlen took to the crowd with various tricks and illusions that left several IABC members picking their jaws up off the floor.

For instance he pointed a fork at my head and said, “don’t worry I’m not going to hit you” while using his mind powers to bend the tines completely vertical to the handle. What-the-what?!

If you’re curious about using these tricks in your own life, Hadlen runs a podcast on controlling your mind for success.

  1. Someone Overheard Saying “I Want You!”

Little known fact: a holiday mixer is also a hotbed for recruitment.

The free-flowing wine and beer act as a social lubricant to allow future employers to be bold about their intentions with qualified pros. Can you blame them? Many people in the crowd last night have a lot to offer our industry as well as our organization.

Whether you’re looking for a job, a mentor, or a volunteering opportunity in the ‘silly season’ the connections you make now could yield immediate results.

You may have missed one heck of a holiday mixer, but you don’t have to regret it too long. Give IABC yxe a call or get social with us if you want to chat around volunteer opportunities happening NOW and upcoming in 2017!

_____

amyAmy Rederburg is the owner of Writerburg Content & Copy. She’s been sharing stories and newsletters since she was a geeky teen on her high school’s senior representative council, but received her formal training in both Broadcasting from Mount Royal University in 2007 and communications from the University of Calgary in 2015. A Saskatchewan native, Amy currently lives off the banks of the South Saskatchewan River with her husband, Chris and their lovable ball of fur, Abbey Road. She is into karaoke, crafting, reading, bike trips, and swinging kettlebells in the gym.

 

More Pictures from the Evening

group-picGatherings are always a good time for a group picture.

Raffle prizes & snacksRaffle prizes & snacks!

Fun evening with friends!The green screen can take you and your craft beer many places!

SO MANY raffle prizes and proceeds to the Food Bank!So many raffle prizes! Thank you to our generous sponsors. All proceeds to the Food Bank.

Bamboo Shoots has an amazing team of pros! Thanks for sharing your space & for showing us the green screen technology.Thank you to Bamboo Shoots for hosting our event! What an amazing team of pros!

Playing with the green screenHaving fun with the green screen.

Past-President Alisha welcomes everyonePast-president Alisha Edgelow welcomes everyone to the holiday mixer.

Hadlen's magicHadlen amazes everyone with the many tricks up his sleeve.

Sask Made Marketplace provided amazing samples & fabulous raffle prizesThe ladies from Sask Made Marketplace showcased lovely and local products, as well as provided outstanding raffle prizes and samples.

cnw_2016logo

A gigantic thank you to our event sponsor CNW Group for supporting our social event and helping us raise $ for the Saskatoon & Saskatchewan Food Banks!
Thank you to all our sponsors Ryde YXE Cycle Studio, Saskatchewan Rush, CBC Saskatchewan, SaskMade Marketplace, Saskatchewan Polytechnic and The Grazing Goat.

Did you know that every cash donation to Saskatchewan food banks are being matched by PotashCorp for the rest of 2016?