Communication in a Post-Truth World – FREE WEBINAR

Join us for a FREE webinar, on 25 April 2017 at 8 a.m. PDT / 11 a.m. EDT.

Communication in a Post-Truth World

This panel of communication professionals from around the world will discuss strategies and solutions for handling organizational communication in a world where a commitment to ethics, trust, transparency and living our brand values is more important than ever.

The communication profession is once again at the forefront of some major business challenges. Just take a look at the news. Some brands have found themselves stuck in the middle of controversies they didn’t ask for, while others have made the conscious choice to take a stand on issues that strike at the heart of their brand values.

The group will discuss recent world events and what they mean to a profession that is guided to make consistent, responsible, ethical and legal choices. The IABC Code of Ethics states, “As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.” The code also states “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.”

How can a communication professional follow through on these commitments if a new norm makes it acceptable to deliver an alternative version of the truth? This panel will talk through the implications of how to handle some of the most difficult communication issues facing us today.

Moderator: Shel Holtz

Shel founded Holtz Communication + Technology in 1996 after 20 years with Fortune 500 companies and global consulting firms. He specializes in strategic communication with an emphasis on internal communication and the use of digital and social media for enhancing employee communication. Holtz is a prolific blogger, a pioneer podcaster, and author of six communication books. He is a Fellow of IABC, the Society for New Communication Research, and The Mayo Clinic Social Media Network.

Panelist: Brandi Claborn

Brandie is the head of communications at Intel Security, leads the company’s employee communications, public relations, executive communications and analyst relations teams. Brandie’s mission is to help keep people safe from cyber criminals so every person on Earth can enjoy our connected world. She’s a passionate speaker, a frequent blogger, and an avid social media enthusiast. Prior roles span internal and external communications, with a long track record in investor relations.

Panelist: Katherine Bradshaw

Katherine is head of communication at the Institute of Business Ethics (IBE). She is the author of two IBE Good Practice Guides on this topic: Communicating Ethical Values: An IBE Good Practice Guide and Developing and Using Business Ethics Scenarios: An IBE Good Practice Guide. These Good Practice Guides include case studies and examples of the practical ways in which companies communicate ethics.


Panelist: Subhamoy Das

Subhamoy is a former journalist, social media maven and communications professional based in India. He has more than 18 years of experience in public relations and corporate communication, having worked with top multinational corporations in India. He is a director with Deloitte in India and also serves on the board of IABC’s Asia-Pacific region.

 

Panelist: Anelia Varela

Anelia heads up The Writer’s U.S. office and is helping brands like Unilever, Cisco, Google and Electronic Arts realize the power of words to change how people see them, stand out from the crowd, make their customers happier, shape their culture, and even make and save money in the process. In her 19-year career, Varela’s thoughts and words have appeared in books, newspapers, design annuals, magazines, blogs, and up the sides of Guinness bottles.

This panel webinar is available for free to both members and nonmembers, so spread the word!

Register now!

Drive insights and create even greater business value

dane

During this webinar, you’ll learn how to create, implement, and measure data-driven integrated marketing communications (IMC) campaigns. Because, like it or not, we often mistakenly find ourselves defining strategies based on our assumptions long before we see the numbers that should be informing them.

After attending this webinar, you’ll understand how to:

  • Identify your target audience
  • Set goals and objectives that align with your business
  • Develop strategy based on research and planning
  • Identify tactics and include them in your project management
  • Implement tags and work with various communications technology
  • Create your own measurement framework
  • Schedule time to analyze and improve your campaigns
  • Build beautiful reports and dashboards to share with your C-Suite

Presenter/Dane Wiseman, Director of Marketing for AirPR, focuses on customer acquisition and connecting communications professionals to industry-leading measurement and analytics solutions. With an interest in emerging best practices in analytics, Dane has managed advertising budgets and incorporated new advertising technologies for Fortune 500 companies through partnerships and certifications with Google and Microsoft. He has also been recognized for his innovative brand marketing strategies. Prior to joining the AirPR team, he led marketing efforts for media monitoring solution Critical Mention and evolved brand strategies at the integrated digital advertising agency ethology. Fun Fact: Dane teaches the next generation of marketing and analytics professionals in graduate and advanced diploma programs at New York University.

Date: 8 February 2017
Time: 10 a.m.–11 p.m. PDT / 1–2 p.m. EDT
Free to IABC members

Register now!

How to Create Powerful and Positive Changes in Your Organization

Steve Goldstein Presented by Steve Goldstein

Dysfunction within large organizations is so prevalent that most people either accept it as an inevitable fact of corporate life or assume someone else will deal with it. But must it be this way? Steve Goldstein answers this question with a resounding, “No!” In this webinar, Goldstein explains the nature of dysfunction present in most companies and other organizations, why it occurs, and most importantly, what leaders, at all levels, can do to tackle these issues and improve performance.

What you’ll learn:

  • Proven techniques for solving problems and improving performance.
  • How to understand and utilize the Five Principles of Engagement.
  • How top leaders can improve the way they interact with their teams, employees, and customers.

Presenter/Steve Goldstein is the chairman of U.S. Auto Sales, and senior adviser to both Alvarez and Marsal and Milestone Partners. He has over 35 years of experience working as an operating executive at both global Fortune 500 companies (including as Chairman and CEO of American Express Bank), has served as director of numerous companies, and advises large and mid-size companies. Goldstein is the author of a newly published book about leadership and engagement, Why Are There Snowblowers in Miami? Transform Your Business Using the Five Principles of Engagement.

Date: 12 January 2017
Time: 11 a.m.–12 p.m. PDT / 2–3 p.m. EDT
Free to IABC members

REGISTER NOW