Join Us For Our Next PD Event! A World of Difference: Communicating with Multicultural Audiences

Saskatoon’s population continues to grow, and with it an increasingly diverse community with an increasing need to communicate in an appropriate, respectful and relevant manner across cultures. Join us for a panel discussion on intercultural communication featuring communication leaders from Saskatoon Public Schools, Affinity Credit Union and the Saskatoon Open Door Society in discussing the unique set of challenges facing the changing cultural landscape of Saskatoon.

In this panel discussion, you will:

  • Discover the basic concepts of intercultural communication
  • Understand different cultural backgrounds and its impact on communication
  • Uncover common situations when dealing with different cultures
  • Develop strategies for strengthening intercultural communication internally and externally

In today’s business environment, communicating across cultures can create complex challenges resulting in flawed messaging. Recognizing the need for intercultural communication will help your organization build trust and loyalty, inspire creativity, and ultimately achieve success.

We will be enjoying Hudson’s chicken and beef taco bar with your choice of toppings. Tossed and Caesar salad will also be provided.

Please email yxe-pd@iabc.com if you have any dietary restrictions.

Speakers:

Cecilia Zerr, Brand and Communications Manager Affinity Credit Union

Cecilia Zerr is the Brand & Communications Manager at Affinity Credit Union. Through her various roles in marketing and community investment, she’s had the opportunity to forge relationships and work with various multi-cultural organizations over her 29 year career. As a daughter of immigrants, born and raised on the west side of Saskatoon, she understands first-hand the challenges that those of different cultures face. Whether working with New Canadians or Indigenous people, she is passionate about ensuring that everyone from any walk of life has access to essential services and can enjoy a good quality of life.
As a values based financial co-operative, Affinity is dedicated to delivering advice and banking services to Saskatchewan. Their commitment to Indigenous People is demonstrated through their signing of the UNs Truth and Reconciliation Commission Declaration as well as being the only credit union in Canada whose governance structures has a dedicated First Nations District. Over the years, they’ve worked with many multi-cultural agencies to deliver financial literacy workshops and partner on programs and events throughout the province.

Shauna Tilbury, Coordinator of English as a Second Language (ESL) Saskatoon Public Schools


Shauna Tilbury began working with immigrants and refugees as a volunteer in university. She launched her career as a French teacher and transitioned to teaching English to adult and teenage newcomers. Her early experiences as a German exchange student, French Au Pair and traveler helped inform her work and understanding of the challenges people face while functioning in an unfamiliar culture and language. Shauna has been working as a consultant and coordinator for SPS since 2009. In that time, enrolment of students requiring support to learn English has increased by approximately 10 times.

Shauna’s current role supports newcomer students transitioning to the school division. She and her team of consultants work closely with teachers and schools, as well central office staff to ensure that school programming and procedures are welcoming, inclusive and accessible to students of diverse cultures, backgrounds and languages.

Jean-Philippe Deneault, Marketing & Communications Coordinator Saskatoon Open Door Society


Jean-Philippe Deneault is Saskatoon Open Door Society’s first Marketing and Communications Coordinator and started in this new position in July 2016. Before joining SODS he worked in communications in the cultural, artistic and heritage sectors within Canadian governmental, non-governmental and not-for-profit organizations for a number of years. He holds an MA in philosophy and his currently completing an MA in communications and technology focusing on sub/surtitling technologies that provide marginalized audiences with access to the performing arts and audio-visual translations. As a Franco-Ontarian he has an abiding interest in the culture of minority groups and questions related to art accessibility.

The Saskatoon Open Door Society is a not-for-profit registered charitable organization providing services to YXE newcomers since 1980. Progressively active on social media and currently remodeling its website to ensure it is user-centered, EAL friendly and responsive, SODS primary communications focus is to share its client’s unique stories with Saskatonians.

Moderator:
Dan Gold, Director of Social and Digital Content, Martin Charlton Communications


Dan Gold is an experienced communications strategist from London, England where he worked for TVC – The Economist Group. He brings a diverse range of experience from working on multi-award winning digital storytelling platforms to global strategies for Formula One, Fashion and Luxury, Consumer, Sports, Business Finance, Technology, Automotive, and Public Sector. Now in Canada, he is a key member of the team at Martin Charlton Communications bringing an international perspective to campaigns. As a former broadcaster, there is nothing Dan enjoys more than engaging with audiences and helping others to tell their stories.

Recap on the AGM & #IABClunchNlearn featuring Nancy Vonk and Janet Kestin

Thank you to all the members and guests who helped us exercise our fiduciary duty. Our president, Shaun Dyer, led us through the AGM where he highlighted the many accomplishments during the 2015 year. The changes to our bylaws were adopted and we welcomed in a new finance chair, Wadzie Mukura, to serve a two-year term.

Being part of the IABC Saskatoon board is a rewarding experience and if you’re interested in learning more, please contact our past-president, Alisha Edgelow at yxe-past-president@iabc.com.

The lunch and learn portion of our event featured two of the most influential creative directors in the advertising industry, the women behind Dove’s Campaign for Real Beauty, Nancy Vonk and Janet Kestin.

The dynamic duo encouraged attendees to challenge the status quo – especially when our inner compass is directing us. They reminded us that leadership is a mindset, not a title and they shared the importance of mentoring as a career-building strategy.

In summary, these Kestin and Vonk were inspiring – and hilarious. Their joie de vivre was palpable and their insight on point. As partners in Swim, a creative leadership lab, they now work with companies to grow and support collaborative, fearless leaders.

Miss out on this great event? You can still purchase a copy of their book Darling, You Can’t Do Both. And Other Noise to Ignore on Your Way Up. from our chapter at $20 (retail value of $24.99). As co-founder of Fast Company, Alan Webber says, “A guide to breaking the rules that stunt careers and wreak havoc at home.” Just email yxe-membership@iabc.com by June 21.

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