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A Beautiful Waltz – A Very Subjective Guide to Media Relations presented by Ivan Muzychka, ABC, MC

November 30, 2016 @ 7:00 am - 8:00 pm

Media relations continues to be a vital aspect of many communications programs. Effective media relations should be like a smooth waltz between your organization and media representatives. There’s a few basic steps that everyone should master, and some more advanced footwork that will have you gliding like a pro.

This session is designed to help you avoid stepping on toes or otherwise stumbling with the media, or perhaps more importantly, with your stakeholders. In this session, you will:

  • learn how to lower the anxiety level when coaching senior leaders before interviews
  • know what questions to ask when a reporter or producer calls
  • discover how to position your sources and become a valued resource

Most important of all, the session will aim to help you put the relationship back in your media relations. So, shall we dance?

This PD event is ideal for senior and mid-level communicators, and those wanting to learn more advanced media relations strategies. Space is limited. Register early!

A light breakfast will be served. Please let us know about any dietary concerns.

Special thanks to our event sponsor CNW for their generous support!

About the presenter

Ivan Muzychka, ABC, MC

Ivan Muzychka is currently the senior communications advisor at the Saskatchewan Medical Association. He has over 20 years communications experience in areas of internal communications, strategic communications, public relations, media relations and crisis communications.

Ivan is a frequent speaker and lecturer on public relations issues. He has delivered numerous presentations to the Canadian Council for the Advancement of Education (CCAE) and IABC on media relations and on ethical issues related to communications. He has been recognized with a number of communications awards from IABC and CCAE, and is currently the Awards and Certification Chair on the IABC Saskatoon Chapter.

Ivan has a Bachelor of Arts (Political Science) from Memorial University and an MA (English Literature) from the University of Toronto. He is an Accredited Business Communicator (ABC) and was named a Master Communicator (MC) by IABC Canada in 2009.

Get your ticket now!


November 30, 2016
7:00 am - 8:00 pm
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