by Pam Neely
Competition in business is fierce. No one needs to tell you that. Everywhere, companies compete based on product, technology and price. Even in advertising, witness the rise of content marketing as a way to beat out the competition in the rising roar of marketing messages.
There is another way to compete. It’s old-fashioned, but it works: Be good to your customers. Really, really good. Be good from the first time they encounter you to years after they’ve become your loyal, returning customer.